MSN, in this fashion, is both a portal attractor (the user’s first page to the Internet) as well as a freeway intersection attractor. Being the default Microsoft browser home page, MSN’s site also links people to Office 365, Skype, OneDrive, and. There are polls and quizzes, must-watch videos, links to entertainment, money, and sports sections, as well as the ability to search car listings for a new or used car right on the front page. MSN’s site opens with links to shopping and games, while showing current events and news articles. The portal websites are the sites that the user types into a fresh tab.Įvery Microsoft Internet Explorer (default on Windows PCs) and Microsoft Edge browser defaults at msn.com, featuring the Bing search engine, at launch, unless the user has set a custom home page. As such, portal websites are often the ones that are bookmarked by users or set to be their homepage. A portal is known to “combine information from different sources into a single user interface” (Draper, 2018). They create an intersection or portal attraction by offering visitors opportunities to read, hear, watch, or buy from a lot of different sources. Search engines, news sites, and shopping sites or marketplaces are examples (Watson, 2008, p.44). The Freeway Intersection or Portal Attractorįreeway intersections and portals are websites that see a lot of traffic due to being at the crossroads of information or are the entry points to the Internet for some users (Watson, 2008, p.44). ![]() These sites all give the user the opportunity to share articles on Facebook, Twitter, or LinkedIn, while also providing mechanisms for users to comment, thus contributing to the content as well as free viral marketing. The Washington Post, Forbes, Fortune, The Verge, and ZDNet all try to collect information and news sign-ups in exchange for news articles. InfoWorld’s ( ) online IT magazine requires visitors to sign up for a free account, giving their information, before reading articles. Other sites like ResearchGate ( ) create a free social network where information is exchanged for access to research papers and articles, while inviting registered users to contribute with their own articles. ![]() In order to download the report, Verizon collects marketing contact information that they may sell, trade, or use for marketing sales, per their privacy statement. Verizon does similar when trying to download their 2019 Data Breach Investigations Report ( ). Sites like VMware and Microsoft give awards like vExpert and MVP, respectively, to visitors who contribute a lot, building the content and support articles on their sites while rewarding visitors for their loyalty.įor instance, on software company Veeam’s website ( ), the visitor has to trade their name, email address, country, and company for marketing purposes if they want to access a whitepaper. Similarly, Google reviews gives an increased tour guide rank for reviews of places. The visitor gets something as a gift in return for this contribution, whether it is rank on the site or a promo code for 20% off.Īn example of a site that gamifies visitors in trade for sharing or content contribution is the Cisco Learning Network ( ). This gamifies that visitor’s experience of the gift shop attractor, while encouraging them to contribute, share, and exchange marketing details for rank in their site. Other sites encourage users to collaborate, comment, and share to gain points or badges. Some sites offer a promo code if a visitor signs up for their newsletter or email list. Oftentimes, the visitor must sign up for a newsletter in exchange for a whitepaper or news article. ![]() ![]() The gift shop attractor gives something to the visitor in exchange for their data (Watson, 2008, p.43). This paper focuses on the last three attractors in the list: the gift shop, the freeway intersection or portal, and the customer service center. There are several types of business website attractors in use, including the entertainment park, the archive, exclusive sponsorship, the town hall, the club, the gift shop, the freeway intersection or portal, and the customer service center (Watson, 2008, p.41). Certain features are known to be attractors of visitors. E-commerce strategists consider what format and features to give their business site designs the volume of visitors that they want.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |