![]() We were intent to prove that one could have style and substance. Through our platform, we brought visibility to more than 50 responsibly-made designer brands and introduced sustainable fashion to a fashion centric audience. Master & Muse was an online store selling responsibly-made fashion and accessories. What emerged from this inquiry was launching Master & Muse in partnership with for five seasons between 2013-2016. I assembled a small team and we spent a fair amount of time researching, contemplating, educating and discussing what this next phase of my professional and somewhat personal life would be. ![]() I wanted to combine my values with my talent and professional experience so I naturally was drawn to fashion and sustainability. Ten years ago I started thinking about what to do for the next chapter in my life. Once this awareness settled in me I felt a responsibility to connect my values and passion to my job and the industry I love. The industry, beyond fast fashion, has also joined the race to sell more clothes at a pace that is unsustainable for both people and the planet. In the past decade fast fashion has dominated the marketplace, pushing prices down and inventories up leading to a new attitude that clothes are disposable. I could no longer ignore the negative impact of the fashion industry – everything from garment workers being treated unfairly across large supply chains to the degradation of our planet by the intense resources we use to make fashion. With this information, I started to feel a disconnect in the beautiful life I was promoting as a supermodel and the realities of how our clothes are actually made. Because of people like Al Gore and the international scientific community, word started spreading in the late 90s that the planet was in peril. No one was really speaking about any of the grave issues we are facing today. When I left Oklahoma at 17 to model in Europe, my knowledge about the environment and climate crisis was limited.
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